About MICEKING
Events that enrich the mind
and inspire the heart
MICEKING is a MICE company in Centum City, Busan. We plan and run forums, conferences, expo side events and speaker programs.
CEO Message
Programs that spark insight through conversation
MICEKING curates speakers, content and venues for each audience. We want to meet the expectations of people who come to an event looking for perspective.
The pursuit of knowledge is a human journey that inspires. Through books and their authors we explore the past, the present and the future — and we are glad to share that joy of discovery with our audiences.
We weigh the theme, the audience and the venue together, and design programs that bring dialogue to life.
CEO, MICEKINGMyung Ae Kim
Education
- B.A., Library & Information Science, Pusan National University
- M.A., Global Policy (Tourism & Convention), Pusan National University
- M.S., Artificial Intelligence, Dong-Eui University
Career
- Research Fellow, seminar & conference planning, KMAC
- Deputy General Manager, China market marketing, One Asia Festival, Busan Tourism Organization
Training
- Tourism MICE Convergence Program, Busan Tourism & Convention Forum
- 2019 MICE Professional Development Program (1st cohort), Korea MICE Association
Vision & Value
Growing together through MICE
MICEKING is a Busan MICE startup — MICE being one of the city’s core strategic industries.
We use MICE — a key tool in corporate marketing — to help small and medium-sized companies reach new markets and share in the results.
History
Since 2018
Each year comes with a photo from one of its events.
-
2018–19
Founded in Busan
- Nov 2018 · Selected for the New Business Startup Academy
- Jan 2019 · Business registration
- Mar 2019 · SME and Women-Owned Business certificates
- Mar 2019 · Regional MICE Overseas Marketing Program (Hong Kong and Beijing book fairs)
-
2020
An award for contactless MICE content
- Meeting Technology Voucher, Busan Economic Promotion Agency
- Contactless Voucher Support Program
- Encouragement Award, Contactless MICE Event Content Planning Contest
- Commercialization project for the Busan MICE Content Contest (Double Pie)
-
2021
Heritage Korea forum, again
- Key event: Cultural Heritage Insight Forum, Heritage Korea 2021 (Jaeseung Jeong, Woonghyeon Park)
- Key event: Geoje City Library book talk (Youjeong Jeong)
-
2022
Startup Space 100
- Resident company of Startup Space 100, Busan Technopark
- Resident Company Support Program, Startup Space 100
-
2023
Registered PCO, Mayor’s commendation
- Trademark: Busan Book & Story Festa (BBSF)
- Registered as a Professional Congress Organizer (PCO) · Joined Busan MICE Alliance
- Tourism Innovation Voucher, Korea Tourism Organization
- Busan–Taipei MICE Overseas Roadshow
- Commendation from the Mayor of Busan
-
2024
Direct production certificate, ITB Asia
- Private Exhibition Support Program, Busan Metropolitan City
- SME Smart Service Program, Ministry of SMEs and Startups & TIPA
- Certificate of Direct Production (conferences, exhibitions, events)
- Overseas Marketing Support Program — ITB Asia, Singapore
- MICE exploration program, India
-
2025
CENTAP and TPO
- Private Exhibition Support Program, Busan Metropolitan City
- Busan Tourism & MICE Job Internship Program
- Workplace Welfare Improvement Program, Busan Chamber of Commerce & Industry
- Resident company of CENTAP
- Member of the Tourism Promotion Organization for Global Cities (TPO)
- MICE exploration program, Tokyo Big Sight
-
2026
Jump-Up Program and Kokobiz
- Selected for the Busan MICE Jump-Up Program, Busan Economic Promotion Agency
- Kokobiz at KOOM FESTIVAL N.Y. (Oct, New York)
- Kokobiz pilot at KME 2026, Korea MICE Expo (Nov 17–19)
Source: MICEKING company profile. 2021 lists key events, as the profile has no history entries for that year.
Awards & Certificates
Recognition
Credentials
Registrations and network
We build the speaker, venue and operations lineup around each event.
- Business type
- International conference planning, exhibition & event management, convention services
- Registration
- Professional Congress Organizer (PCO) · Tourism business
- Direct production
- Planning and operation of conferences, exhibitions and other events
- Networks
- Busan MICE Alliance (2023) · Tourism Promotion Organization for Global Cities, TPO (2025)
- Speakers
- 48 speakers available to invite · See speakers →
- Office
- Resident company of CENTAP, Busan (2025)
Location
Find us
#306 CENTAP, 45 Centumdong-ro
Haeundae-gu, Busan, Korea
Phone +82 10-9252-2403 · Fax +82 504-273-2403
Email [email protected]